Many internet marketers don’t really know how search engines operate, so many myths about this are often repeated. Internet marketers often pick up half-truths and share these with others, and in this way myths are born. It’s important to know about these myths so you can avoid them, so we’ll be talking about some of them now.
Search engine optimization has been in use for a pretty long time. It has become incredibly popular because search engines have been advancing rapidly due to the incredible growth of the internet. The science of getting ranked with the search engines or SEO to be precise has evolved over the past many years. A lot of misinformation starts appearing as soon as something takes on these kinds of proportions which you really must know about. Many SEO myths that you come across look very real and scary but in reality, they’re just myths. We will be debunking some of these myths in this article.
Let’s start with the idea that you have to optimize long tail keywords in order to have them rank well. This is a myth that has been spread far and wide over the past few years. In fact, because so few people are searching for long tail keywords in the search engines, there is little competition for them, so optimizing them is not necessary. It isn’t much of a challenge to rank highly for long tail keywords. You don’t have to optimize, you only have to insert these keywords somewhere on your website. It’s as easy as that. There is no need to do any fancy optimization for long tail keywords, which is a good reason to use them.
Use of the words in your Meta tag is not required on that particular page. This is a popular myth that many SEO professionals still teach. Meta tags are meant to use keywords not already on the page. But the main point is, Google doesn’t really count this tag anymore and Yahoo! uses it for other not so important purposes, which doesn’t make a difference in the first place.
Some marketers like to believe that they can safely disregard SEO because they are in a market or use some strategy that has nothing to do with search engines. This is actually a wrong thinking, especially nowadays when the Internet has grown so huge with hundreds of millions of users logging to it every day. The fact is, the search engines cover every possible niche, which you can verify by doing any kind of search you can think of. Google alone receives over 50 million unique visitors daily, and you really can’t afford to ignore the power of ranking well. All in all, SEO takes a lot of effort to make it successfully work for your website but eventually it’s all worth it. The best way to learn SEO is through your own trial and error, and forget about all these fantasies that are completely false.